CLARITY

The course:

Great writing makes things clear. Yet so much writing – especially in a corporate environment – is convoluted, cliched and confusing.

In this course, we’ll discover how to make words work harder and energise our copy.

We’ll also wage war on corporatese to create a way of writing that’s fast, focussed and lucid. We’ll learn how successful writers write and editors edit to make words work harder and deliver greater impact.

Sample modules:

How to write and receive a brief

Grammar 

Brand and personal stand-out 

The big moment: create the right conditions for that creative breakthrough or insight that transforms your project

The Forthwrite GPS: plotting your route in a cluttered/ infobese world

Know your audience

The art of editing

The art of interviewing

Being ruthless with presentations

Who are you?

Business strategist

Business development expert

Team leader

Client services lead

Features writer

Editor

CEO/creative lead

PR/ Corporate Communications specialist

HR internal communications lead