PERSUASION

The course:

Writing designed to win people over to a point of view or persuade them to take a particular course of action is founded on the ancient art of rhetoric and is as old as language itself. And like language, it keeps evolving. In this course, we look at how to win with words. How to write words which win hearts and minds, create rapport with readers and remove the barriers to buying. We have based it on decades of experience writing, editing, refining and teaching the skills of persuasion to organisations and leaders all over the world. It will make any writing more convincing and vastly improve any presentation, speech, pitch, RFI/ RFP and bid document – even a humble email.

Sample modules:

Words that sell

Writing for different audiences: narrowcast and broadcast 

Titles, headlines, openings, arguments, endings and structure 

Bids, proposals and pitches

Social media 

Selling yourself 

Selling your company

Emergency surgery on a current written assignment

Who are you?

Professional advisors working with clients

Marketing professionals

Business development specialists

Bid and proposal writers

PR and corporate communications experts

HR and internal communications specialists

C-suite leaders

Speech writers

Sales teams

Strategic and brand consultants

Advertising and design agency folk